Aghasi Grigoryan

Aghasi Grigoryan

Senior Product Manager

Cross-industry product leader with 10+ years of experience spanning iGaming (SoftConstruct, Greentube), mobile technology (Instigate), and banking (ACBA, ProCredit). Passionate about turning complex business problems into elegant, user-centered products.

Work Experience

A decade of building products across gaming, banking, and technology.

iGamingBankingTechnologyEngineering

Senior Product Manager

SoftConstruct

Jul 2023 – Present

Yerevan, Armenia

iGaming
  • Lead product strategy and roadmap for core iGaming platform products
  • Drive cross-functional alignment between engineering, design, and business stakeholders
  • Manage product backlog and prioritization for multiple product lines
  • Define KPIs and measure product success through data-driven insights

Product Owner

Greentube GmbH

Jul 2022 – Jul 2023

Vienna, Austria

iGaming
  • Owned product backlog and sprint planning for casino game platform in Vienna HQ
  • Collaborated with international engineering and design teams on feature delivery
  • Translated business requirements into detailed user stories and acceptance criteria
  • Conducted regular stakeholder reviews and retrospectives to ensure delivery quality

Product Owner — Poker

SoftConstruct

Aug 2019 – Jul 2022

Yerevan, Armenia

iGaming
  • Owned the Poker product from concept to launch, serving millions of users
  • Defined product vision, roadmap, and delivery plan in collaboration with CTO and CEO
  • Managed Agile/Scrum ceremonies and maintained a well-groomed product backlog
  • Introduced analytics dashboards (Grafana) to monitor game performance and engagement

Branch Manager

Instigate Mobile

Jan 2018 – Aug 2019

Yerevan, Armenia

Technology
  • Oversaw full branch operations including P&L, HR, and client relationships
  • Grew the branch team and established operational processes for scale
  • Reported to executive leadership and drove strategic initiatives

Project Manager

Instigate Mobile

Jan 2017 – Aug 2019

Yerevan, Armenia

Technology
  • Managed end-to-end delivery of mobile software projects for international clients
  • Facilitated Agile ceremonies and maintained project schedules and budgets
  • Coordinated between client stakeholders and cross-functional development teams

Business Credit Specialist

ACBA-CREDIT AGRICOLE Bank

May 2015 – Sep 2016

Yerevan, Armenia

Banking
  • Analyzed and processed business loan applications for SME clients
  • Assessed financial statements, cash flows, and creditworthiness
  • Maintained portfolio quality and conducted regular client reviews

Business Credit Specialist

ProCredit Bank

Aug 2013 – Feb 2015

Yerevan, Armenia

Banking
  • Evaluated business loan requests from micro and small enterprises
  • Prepared credit proposals and presented recommendations to credit committees
  • Built strong relationships with business clients and supported their financial growth

Young Bankers Program

ProCredit Bank

Feb 2013 – Aug 2013

Yerevan, Armenia

Banking
  • Completed intensive banking training program covering credit analysis and operations
  • Rotated across departments including retail, business banking, and risk

Optical Network Engineer

Ucom LLC

Jun 2012 – Feb 2013

Yerevan, Armenia

Engineering
  • Designed and maintained optical fiber network infrastructure
  • Performed network diagnostics, fault resolution, and performance optimization

Network Administrator

Alishan LLC

Aug 2011 – Feb 2012

Yerevan, Armenia

Engineering
  • Administered internal network infrastructure and provided IT support
  • Monitored network performance and resolved connectivity issues
iGaming · Creedroomz (SoftConstruct)

Live Casino Products

Built and shipped 17+ features and games for a leading live casino platform, including a fully original game show developed from the ground up.

Lucky Colors game show

Lucky Colors

Flagship Game Show

Lucky Colors is a live game show built entirely from scratch — concept, mechanics, math, and UX. Players bet on physical color cubes (6 colors) with single, double, or triple match outcomes. An RNG boost multiplier can push winnings up to 1111×, while the game holds a 96–98% RTP with a fast-paced 10-second betting window to keep engagement high.

6 Color CubesSingle / Double / Triple BetsRNG Boost up to 1111×96–98% RTP10s Betting WindowLive Game Show Format
🚀

4 new live casino games in active development

RNG Game·Launching mid-April 2026

Dice Game·A live casino twist on a classic childhood favourite · Launching mid-May 2026

Games 3 & 4·Rolling out throughout 2026

In Development

All Delivered Features & Games

🎰Lucky Colors (Game Show)
🏗️Bet Builder
Favorite Bets
🎁Free Chip Functionality
🃏BJ Automatic Decisions
🔵3D Roulette View
🎯Roulette Pre-set Special Bets
📸Automated Dealer Snapshot (Lobby)
💡Recommendation Engine (Lobby)
🎨Lobby Full Redesign
🔊SFX Sounds per Game
🎵Game Background Music
⚙️Player Settings (Cross-session & Device)
🖥️Backoffice — Live Casino Management Tool
🏷️Automatic Nickname Generation

Skills & Tools

The toolkit I use to build, ship, and measure great products.

Product Management

JiraTrelloAsanaConfluence

Project Management

BasecampMonday.com

Design & Prototyping

FigmaAdobe XD

Analytics & Finance

GrafanaGoogle AnalyticsCRM

Collaboration

SlackMS TeamsZoomGoogle WorkspaceMS Office

Methodologies

Agile / ScrumProduct DiscoveryRoadmappingOKRsRegulatory Compliance

Education & Certifications

Academic foundations and professional credentials.

Education

2013 – 2015

MSc in Banking

Armenian State University of Economics (ASUE)

Financial Analysis, Risk Management, Credit Operations, Banking Law

2009 – 2013

BSc in Business Management & Marketing

Armenian State University of Economics (ASUE)

Marketing, Management, Economics, Statistics, Business Strategy

2016 & 2017

Erasmus+ Exchange Program

Poland (2016 & 2017)

International exchange semesters focused on business and management studies

2014

Erasmus+ Exchange Program

Georgia (Tbilisi), 2014

Regional exchange semester — economics and finance

Certifications

2021

Professional Scrum Product Owner I (PSPO I)

Scrum.org

View on Credly

2022

Scaled Foundations Professional Certificate (SFPC™)

Scaled Agile Academy

View on Credly